Bootcamp Agenda

Each Lesson is Approximately One hour.

Immediately on Registering (we send you your first lesson)
Discover Your Business DNA Find the online business model that fits YOUR personality, YOUR strengths, and YOUR life. You'll learn the "Seed & Grow" framework that makes starting a business safer than you ever imagined — and finally silence the voice that says "who are you to do this?"

Day 2
Build Your Audience Engine Learn where to show up online, what to say when you get there, and a brilliantly simple content philosophy — "They Ask, You Answer" — that means you'll never run out of ideas. Plus: why your email list is the most valuable asset you'll ever build.

Day 3
Create Your Product & Grow Your List Turn what you know into something people will pay for. You'll design your first lead magnet, learn how to validate your idea BEFORE building it, and conquer the pricing anxiety that holds most entrepreneurs over 50 back.

Day 4
Conquer the Tech No jargon. No overwhelm. Just the simple "survival kit" of affordable tools you actually need — and a behind-the-scenes look at how they talk to each other so your business can run while you sleep.

Day 5
The Money Lesson Explore every way online businesses make money — from recurring subscriptions to passive income to affiliate marketing. Then learn the science of selling ethically, so you never have to feel "salesy" to get paid what you're worth.

✅ A clear understanding of your entrepreneurial identity and business type

✅ A primary platform chosen and your first 10+ content ideas ready to go

✅ A defined product or service with a validation strategy

✅ A starter tech stack mapped out — no overwhelm, no guesswork

✅ A revenue model designed for YOUR business and YOUR life

✅ A community of people over 50 who are on the same path — and who have your back

All for $19.95. All in 5 days. All built on YOUR decades of experience.**

🎯 Designed exclusively for people over 50. This isn't a Silicon Valley startup course repurposed for "all ages." Every lesson, every example, every exercise is built for people with decades of professional experience who want to leverage it — not start over from scratch.

🛤️ Taught by someone who's walked this exact path. Steve Dotto built a successful online business after 50, after reinventing himself from a 20-year national television career. He's not teaching theory. He's teaching what he's done — and what hundreds of Grey Wave members are doing right now.

🧩 No tech overwhelm. No jargon. No assumptions. We don't assume you know what a CRM is. We don't assume you've ever built a website. We start where you are and build from there — with patience, clarity, and zero condescension.

👥 A peer community that actually gets it. Your family doesn't understand when you talk about email funnels at dinner. Inside this bootcamp, you're surrounded by hundreds of people over 50 who are on the same journey. They answer questions, share experiences, and celebrate wins. You're not doing this alone.

🔁 Battle-tested and refined. This is version 9 of the BootCamp. Each delivery, we've refined it based on real feedback from real people in your exact situation. This isn't version 1.0 — it's the sharpest, most effective version we've ever created.

Inside Grey Wave:

A Taste of What's Waiting For You

Your bootcamp enrollment unlocks one full month of access to the entire Grey Wave library — over 50 courses and trainings covering every aspect of building an online business. Here's just a sample:
🤖 Prompt Perfect: AI for Entrepreneurs — A complete 3-part course on using AI tools effectively in your business. This alone has transformed how our members work.
🎙️ Podcasting Made Simple — From concept to published episode, everything you need to launch your own podcast.
📧 Email Marketing Mastery — Build and nurture the email list that becomes your most valuable business asset.
🎥 Video Creation for Non-Techies — Create professional-quality videos with simple, affordable tools.
📈 Facebook Ads Fundamentals — Learn to run targeted ads that find your exact audience without wasting money.
💰 Affiliate Marketing Blueprint — Generate referral income by recommending products you already use and trust.
🌐 Website Development Demystified — Build a clean, professional web presence without touching code.
📝 Strategic Content Creation — Master content planning, storytelling, and the "They Ask, You Answer" philosophy in depth.

Plus dozens more — with new live trainings and workshops added every month.

Meet Your Instructor

Steve Dotto spent over 20 years as the host of Dotto Tech, a nationally syndicated Canadian television show that taught millions of people how to use technology.
He also wrote a nationally syndicated newspaper column and hosted a call-in radio show, spanning all three major traditional media formats.

When the media landscape shifted, Steve didn't retire. At an age when many people start coasting, he completely reinvented himself — transitioning from traditional media to become an online content creator. He built a successful YouTube channel from scratch and discovered something important: the online world doesn't care about gray hair. It only cares about the value you provide.

"I built my online business after 50, and I've watched hundreds of others do the same. You absolutely can too — and I'll show you exactly how."

This Bootcamp Is For You If:

✅ You're over 50 and you know you have valuable experience — you just don't know how to turn it into income online

✅ You've thought about starting an online business but felt overwhelmed by the technology, the options, or the noise

✅ You want a clear, step-by-step roadmap — not another vague motivational speech

✅ You're looking for a supportive community of people your age who actually understand your journey

✅ You're willing to invest 5 hours over 5 days to gain clarity on your next chapter

✅ You're brand new to online business OR you've started but need structure and direction

You've Read This Far. That Tells Me Something.

It tells me you're not ready to be done.

You still have knowledge to share, problems to solve, and chapters to write. You just need the roadmap.

The Building Your Online Business Bootcamp 5 days. $19.95 USD ($24.95 CDN).

A proven system refined through 8 deliveries.

Plus one full month of complete access to the Grey Wave community.

100% 7 day money-back guarantee.

Cancel anytime.

No risk whatsoever.

Start Your Bootcamp → $19.95

Your experience matters. Your knowledge has value. Let's put it to work.

FAQ

Q: I'm not very tech-savvy. Will I be able to keep up? A: Absolutely. This bootcamp is designed for people starting from scratch with online business tools. We explain everything in plain English — no jargon, no assumptions. Day 4 is specifically dedicated to demystifying the tech, and we give you a simple "survival kit" of affordable tools that's all you need to get started. If you can send an email and browse a website, you can do this.

Q: I don't have a business idea yet. Is this still for me? A: Yes — and you're not alone. Many of our most successful members started the bootcamp with zero idea of what they wanted to build. Day 1 is specifically designed to help you identify the right online business for YOUR personality, skills, and experience. By the end of the week, you'll have clarity you don't have right now.

Q: What if I can't attend the live extra sessions? A: All five lessons are available on-demand inside Grey Wave. You have a full 30 days to complete the bootcamp at your own pace. Live attendance is great — you get to ask questions in real time and interact with the community — but it's not required. Everything is recorded and accessible whenever you're ready.

Q: What happens after the bootcamp? A: Your $19.95 enrollment includes a full month of access to the entire Grey Wave community — all courses, live trainings, and resources. At the end of that month, membership continues at $99.95/month. You can cancel anytime with one click — no contracts, no hoops, no awkward phone calls. Many bootcamp grads choose to stay because the ongoing support accelerates their progress, but there's absolutely zero obligation.

Q: Is there a money-back guarantee? A: Yes. 100% satisfaction or your money back within 7 days. No questions asked. We're that confident in the value.

Q: I've seen other "start an online business" courses. What makes this different? A: Two things. First, this bootcamp is built exclusively for people over 50 — every lesson, example, and exercise reflects your unique advantages and concerns. You won't find a single reference to "hustle culture" or "crushing it." Second, it's been refined through eight deliveries with real people in your exact situation. This isn't someone's first attempt at teaching — it's a proven system that gets better every time.

Turn Your Decades of Experience Into a Profitable Online Business

Your Experience is Your Advantage:

Build a Successful Online Business After 50

Making a difference!

Are you ready for your third act?

The Complete Blueprint for Your Third Act"

All this for just $19.95!
or $24.95 CDN

Here's exactly how it works

You pay $19.95 today.

At the end of that month

We do it this way because

Bootcamp Agenda

Day 2
Build Your Audience Engine Learn where to show up online, what to say when you get there, and a brilliantly simple content philosophy — "They Ask, You Answer" — that means you'll never run out of ideas. Plus: why your email list is the most valuable asset you'll ever build.

Day 3
Create Your Product & Grow Your List Turn what you know into something people will pay for. You'll design your first lead magnet, learn how to validate your idea BEFORE building it, and conquer the pricing anxiety that holds most entrepreneurs over 50 back.

Day 4
Conquer the Tech No jargon. No overwhelm. Just the simple "survival kit" of affordable tools you actually need — and a behind-the-scenes look at how they talk to each other so your business can run while you sleep.

Day 5
The Money Lesson Explore every way online businesses make money — from recurring subscriptions to passive income to affiliate marketing. Then learn the science of selling ethically, so you never have to feel "salesy" to get paid what you're worth.

Why This Bootcamp?

Because Nothing Else Out There Is Built For You.

Included in BYOB 9

$19.95 introductory deal

Meet Your Instructor

This Bootcamp Is For You If:

This Bootcamp Is NOT For You If:

You've Read This Far. That Tells Me Something.

Get Started

US and International

$19.95 - 1st month

then $99.95 per month

Canadian

$24.95 - 1st month

then $124.95 per month

Turn Your Decades of Experience Into a Profitable Online Business

Your Experience is Your Advantage:

Build a Successful Online Business After 50

Making a difference!

Are you ready for your third act?

The Complete Blueprint for Your Third Act"

All this for just $19.95!or $24.95 CDN

Here's exactly how it works

You pay $19.95 today.

At the end of that month

We do it this way because

Bootcamp Agenda

Day 2 Build Your Audience Engine Learn where to show up online, what to say when you get there, and a brilliantly simple content philosophy — "They Ask, You Answer" — that means you'll never run out of ideas. Plus: why your email list is the most valuable asset you'll ever build.

Day 3 Create Your Product & Grow Your List Turn what you know into something people will pay for. You'll design your first lead magnet, learn how to validate your idea BEFORE building it, and conquer the pricing anxiety that holds most entrepreneurs over 50 back.

Day 4 Conquer the Tech No jargon. No overwhelm. Just the simple "survival kit" of affordable tools you actually need — and a behind-the-scenes look at how they talk to each other so your business can run while you sleep.

Day 5The Money Lesson Explore every way online businesses make money — from recurring subscriptions to passive income to affiliate marketing. Then learn the science of selling ethically, so you never have to feel "salesy" to get paid what you're worth.

Why This Bootcamp?

Because Nothing Else Out There Is Built For You.

Included in BYOB 9

$19.95 introductory deal

Meet Your Instructor

This Bootcamp Is For You If:

This Bootcamp Is NOT For You If:

You've Read This Far. That Tells Me Something.

Get Started

US and International

$19.95 - 1st month

then $99.95 per month

Canadian

$24.95 - 1st month

then $124.95 per month

All this for just $19.95!
or $24.95 CDN

Day 2
Build Your Audience Engine Learn where to show up online, what to say when you get there, and a brilliantly simple content philosophy — "They Ask, You Answer" — that means you'll never run out of ideas. Plus: why your email list is the most valuable asset you'll ever build.

Day 3
Create Your Product & Grow Your List Turn what you know into something people will pay for. You'll design your first lead magnet, learn how to validate your idea BEFORE building it, and conquer the pricing anxiety that holds most entrepreneurs over 50 back.

Day 4
Conquer the Tech No jargon. No overwhelm. Just the simple "survival kit" of affordable tools you actually need — and a behind-the-scenes look at how they talk to each other so your business can run while you sleep.

Day 5
The Money Lesson Explore every way online businesses make money — from recurring subscriptions to passive income to affiliate marketing. Then learn the science of selling ethically, so you never have to feel "salesy" to get paid what you're worth.